Hi. Welcome to Year 3.

Hello guys, if you guys are still following this blog, I apologise for the lack of posts. I know this is your final year and you are currently taking International Marketing, but I am just so so busy at work that I hardly have time to sleep/eat. Please bear with me…. do keep posting comments so that I know I am not the only one in this blog… haha. 

 

Just one random advice for this subject which I can think of off hand. You are less likely to do well in this subject if you quote the used-for-the-umpteen-times examples like Apple (in my opinion Apple is no longer reversionary, amazing, most powerful, bla bla bla as it used to be), Google, Samsung, Starbucks…etc. Yet at the same time you might find it risky to mention brands that are not big enough for the marker to know. Perhaps you could spend some time to do some research on brands that you know that long existed and study how they sustain/maintain their position in the market. Examples would be 3M, Lego (how it reinvented its core business model), Virgin Group (going for the niche markets), Dropbox/Whatsapp (free software/applications), Zippo (repositioning), Amazon (from online bookstore to online supermarket, staying relevant). And yes, back up with some flops like Eastman Kodak (another frequent used example), BlackBerry/Nokia (once market leaders in their own rights’, but their failures were also due to their success, likewise for Eastman Kodak), Dell, Motorola, Yahoo, MSN Messenger, etc.

 

Ok, I need to get some sleep now. Goodnight all! Hope it helps a little. 

Lecture 2: Globalisation

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PLC came out in one of the questions during my time. Remember, if you are going to purely memorise the textbook/notes, you probably will get the most a B. If you attempt any of the questions given without prior preparations, don’t be surprised if you receive anything more than 50. In my opinion, this lecturer is one of the more, if not the most strictest marker in this 2-year programme. I kid you not. However,  she is also not stingy with her marks. The results we gotten ranged between the two extremes of the spectrum. Likewise the same applies for International Business 2, another module conducted by the same lecturer.

Please make the extra effort to read, if I have to rank in terms of priorities, I would say: 1. Textbook 2.Notes & Articles (summarised articles given by lecturer/facilitator) 3. Academia readings (the more important ones are the case studies) 4. Daily Newspaper (focus on World news, it might be time saving for you if you already know what chapters you are going to focus on and pick up articles that are related or will enhance your background knowledge). For the extra hardcore or with a lot of spare time to spare and think that the reading materials are too little or wants to ace this module, you may want to read up on The Economist (I hope to share 1-2 latest articles).

See below for the notes that I have made. This blog has a number of views already but the main audience aren’t the people studying in this course! Please feedback/comment/share!! Your responses are what gonna keep me going to maintain this blog. Drop me an email if you need to.  sguomstudent.hotmail.co.uk

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Ikea’s sustainable instinct: Steve Howard at TEDGlobal 2013

“Sustainability has gone from a nice-to-do to a must-do.”

TED Blog

Steve Howard has spent his life working toward sustainability. So on the TEDGlobal 2013 stage, he explains why he wanted to work for, of all places, Ikea.

Howard, who now holds the delightful title of Chief Sustainability Officer at the Scandinavian furniture behemoth, says that the company is dedicated to sustainability because of three numbers:

  • 3. The number of people, in billions, who will be coming out of poverty by 2030 and joining the global middle class as consumers.
  • 6. The number of degrees centigrade that we’re headed toward in global warming. We are currently at less than one degree.
  • 12. The number of cities in the world that had a million people two generations ago. Now, there are 500 cities with a population of a million people or more.

Says Howard, “Sustainability has gone from a nice-to-do to a must-do.”

The vast majority of people care deeply…

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