Hello guys, if you guys are still following this blog, I apologise for the lack of posts. I know this is your final year and you are currently taking International Marketing, but I am just so so busy at work that I hardly have time to sleep/eat. Please bear with me…. do keep posting comments so that I know I am not the only one in this blog… haha.
Just one random advice for this subject which I can think of off hand. You are less likely to do well in this subject if you quote the used-for-the-umpteen-times examples like Apple (in my opinion Apple is no longer reversionary, amazing, most powerful, bla bla bla as it used to be), Google, Samsung, Starbucks…etc. Yet at the same time you might find it risky to mention brands that are not big enough for the marker to know. Perhaps you could spend some time to do some research on brands that you know that long existed and study how they sustain/maintain their position in the market. Examples would be 3M, Lego (how it reinvented its core business model), Virgin Group (going for the niche markets), Dropbox/Whatsapp (free software/applications), Zippo (repositioning), Amazon (from online bookstore to online supermarket, staying relevant). And yes, back up with some flops like Eastman Kodak (another frequent used example), BlackBerry/Nokia (once market leaders in their own rights’, but their failures were also due to their success, likewise for Eastman Kodak), Dell, Motorola, Yahoo, MSN Messenger, etc.
Ok, I need to get some sleep now. Goodnight all! Hope it helps a little.