Marketing Myopia

 

levitt

“If thinking is an intellectual response to a problem, then the absence of a problem leads to the absence of thinking.”

Marketing Myopia(.pdf) By Professor Theodore Levitt
Harvard Business Review (1960 & 2004)

This paper was first published in 1960 in the Harvard Business Review and subsequently in 2004. Some of the points made are still very relevant in today’s context.

Read the full article to appreciate this wonderfully written article. Don’t you just love how Theodore Levitt convincingly brings his ideas across?

 

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